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Scientific Committee SOTIROFSKI Kseanela, Rector of University “Aleksandër Moisiu” Durrës, Albania FORTUZI Shkëlqim, Dean of Business Faculty, University “Aleksandër Moisiu” Durrës, Albania GRUDA Servete, Vice Dean     of Business Faculty, University “Aleksandër Moisiu” Durrës, Albania GASHI Silvana, Vice Dean of Business Faculty, University “Aleksandër Moisiu” Durrës, Albania MYFTARAJ Ervin, Head of Marketing Department, University “Aleksandër